Well, just when I thought the boutique-cupcake-shop-mania had started to die down (I still remember the 3-hour queues when Sprinkles first opened near Stanford a few years ago), the infamous Sprinkles has gone and done it again.
If you are a resident of Beverly Hills, the home of the very first Sprinkles store -or anywhere in the vicinity for that matter- and you wake up at 3 am with a sudden craving for cupcakes, despair not: Sprinkles now has a 24-hour cupcake-dispensing ATM machine. I’m not kidding. And this curious invention dispenses not only cupcakes, but apparently all sorts of Sprinkles merchandise as well, including cake mix. While I wonder how much extra business this will actually create for the company, one thing is quite clear already: the genius marketing idea seems to have very successfully put cupcakes back in the headlines. Well done, Sprinkles.
Midnight snack, anyone?
In good health,